Traditionally innovative - that's how Zug's events can be summed up. Some are centuries old, for example the Bäckermöhli or the Stieremärt. In addition to the traditional events, the region also shows itself with the Zugsports Festival or the Jazz Night Zug. Click through the variety of the Zug event year.
Bäckermöhli
A delicious custom since 1688. On Wednesday, 28th January 2026.
Greth Schell
All about Löli, pig bladders and fools. On Monday, 16th February 2026.
Chrööpfelimee
Traditional custom in the city of Zug. On Sunday, 22nd February 2026.
ZugSPORTS Festival
The most beautiful sports festival in Switzerland. From 25th April to 3rd May 2025.
Zuger Foodfestival gLuscht
The international tasting festival
8 May to 11 May 2025 (Mother's Day) in Zug on the lakeside promenade.
Zuger Springkonkurrenz
Equestrian sports from 5th June to 9th June 2025 on the Stierenmarkt area in Zug
Chriesisturm & Cherry Market
Our favourite cherry tradition on 23rd June 2025.
Zuger Seefest
The biggest Summer Festival in the Canton of Zug. On 28th June 2025.
ZugMagic
From 28th June to 27th July 2025: Be enchanted by the breathtaking water shows.
Sommernachtsfest Ägerital-Sattel
The traditional summer festival on 19th July 2025 promises unforgettable moments at Lake Aegeri.
Zug Open
Zug Open in July: The fourth largest ATP professional tournament in Switzerland. From 20th to 27th July 2025.
August 1st celebrations
Celebrate Swiss National Day with us.
